Membership
Premium kit. Honest pricing. Powered by membership
Our membership has been desgined to deliver world class kit at world class value. Amo la Ruta’s membership has been designed for you and designed without compromise.
Premium Pricing Illusion
Price doesn't equal quality
High prices no longer equal high quality, independent reviews highlight the mistakes established names are making
Cheaper alternatives compromise quality
To keep traditonal margins these brands design kit to a price point choosing inferrer fabrics, chamois pads and manufacturing methods
You are paying for the name
Marketing trips, world tour sponsorship, branded coffee shops and offices in capitol cities all increase the price in your cart
Membership makes world class accessible
Direct to rider pricing
No wholesalers. No middlemen. No retail markup
Predictable demand = lower production costs
Memberships give us clarity allowing us to better plan and lower prices accordingly whilst also making sure stock never runs dry
Your commitment fuels the change we are building
Our response is simple; reutnr the value back to you and the community. We are building a brand for the community together not shareholders
Our membership gives riders access to premium quality clothing at an affordable price. Instead of charging traditional mark ups on each item we use the membership model to keep costs to you low while maintaining the high quality and standard we are proud of.
Membership is equivalent to £4.92 per month (or a cafe stop) paid upfront with your first purchase at £59.
As a member you get - exclusive prices on all products, early access to pre order future collections, priority stock access, free shipping/returns, a crash replacement policy and more
No while the membership is here for loyal customers we didn’t want any complicated points system, the price you see is the price you pay.
No whilst our members receive exclusive prices on all garments there is still the option to buy at our traditional retail prices. For the majority of our customers it makes sense to be a member it was designed for you to have money left over to enjoy cycling even more.
Typically members save 40-50% on like for like garments from other brands on the market. This can be from £100 a year all the way up to £1000 and more depending on what you have purchased that year.
Because we didn’t want to be like everyone else and give back to the community. We built this for the community who love to ride and don’t want to compromise on having great kit.
Yes but only in the simplest sense. You pay once per year no complicated tiers and you can purchase as little or as much as you would like throughout the year.
Of course. You can cancel at any time directly from your account page. Once cancelled, your membership stays active until the renewal date and won’t renew automatically.
You’ll keep access to your membership and benefits until the end of your current membership year, after this you’ll lose access to member prices and all other benefits.
Absouelty we design and manufacture to the same standards and often in the same factories as the biggest cycling brands. The only difference is our business model not the quality.
Yes please see our return policy here
We don’t plan on increasing membership prices however if future events dictate a small price increase existing members will be given a clear heads up and notification period. We want the membership to be for the community not a burden.
It depends a lot of riders recoup their membership with one purchase but our membership also gives you year round benefits such as our crash policy to protect you and your kit. If you only want to buy a pair of socks it won’t be worth it.
At this time we don’t but it something we are planning on in the future. Sign up to our email list to be the first to know.
We’d rather reward loyal riders all year than inflate prices just to run endless discounts. The membership keeps pricing honest and quality uncompromised.
