{"product_id":"merino-winter-base-layer","title":"Merino Winter Base Layer","description":"\u003ch2\u003e\u003cspan\u003eBuilt for the Cold. Made for the Miles.\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThe foundation of every great winter ride. Our Merino Winter Base Layer is designed to keep you warm when temperatures drop, comfortable when the effort rises, and dry when the conditions change.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCombining the natural performance of merino wool with a refined, close-to-body fit, it's the layer you put on first and forget about for the rest of the ride.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eNatural Performance. Exceptional Comfort.\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eMerino wool is one of nature's finest performance materials, offering exceptional temperature regulation without the bulk of traditional winter insulation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts natural fibres help retain warmth in colder conditions while allowing excess heat and moisture to escape as intensity increases.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNaturally breathable, moisture-managing and odour-resistant, merino delivers comfort that lasts well beyond the first few hours in the saddle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe result is a base layer that works with your body, not against it.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eEngineered for All-Day Warmth\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eDesigned to sit comfortably against the skin, the close-fitting construction creates an effective thermal foundation beneath your winter jersey or jacket.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSoft against the body and naturally adaptable to changing temperatures, it provides warmth without unnecessary weight or restriction.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFrom freezing early starts to long winter endurance rides, it's designed to keep you comfortable through changing conditions and varying intensities.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDetails That Make the Difference\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eMerino wool construction for natural warmth and breathability\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eExcellent thermoregulation across changing temperatures and intensities\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eNatural moisture management to help maintain comfort during harder efforts\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eOdour-resistant fibres for lasting freshness on long days and multi-day adventures\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSoft, comfortable feel against the skin for all-day wear\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eClose-to-body fit designed for seamless layering beneath winter kit\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eWhy This Isn't £100+\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003ePremium merino base layers often carry premium price tags. Not necessarily because the materials are better, but because of the layers of cost built into traditional retail.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWholesale margins, retail markups, distribution costs and seasonal discounting all contribute to the price you eventually pay.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOur membership model takes a different approach. By selling directly to our riders, we remove unnecessary layers between the product and the person wearing it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe result is a premium merino base layer built around the things that matter: warmth, comfort, performance and longevity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eNatural performance. Premium quality. A different way of delivering it to you.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Amo La Ruta","offers":[{"title":"Member \/ Small","offer_id":66341820924253,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":false},{"title":"Member \/ Medium","offer_id":66341820957021,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":false},{"title":"Member \/ Large","offer_id":66341820989789,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":false},{"title":"Member \/ Extra large","offer_id":66341821022557,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":false},{"title":"Non-Member \/ Small","offer_id":66341821055325,"sku":null,"price":80.0,"currency_code":"GBP","in_stock":false},{"title":"Non-Member \/ Medium","offer_id":66341821088093,"sku":null,"price":80.0,"currency_code":"GBP","in_stock":false},{"title":"Non-Member \/ Large","offer_id":66341821120861,"sku":null,"price":80.0,"currency_code":"GBP","in_stock":false},{"title":"Non-Member \/ Extra large","offer_id":66341821153629,"sku":null,"price":80.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6737\/3661\/files\/ChatGPT_Image_Oct_30_2026_at_08_17_08_AM-1.png?v=1793348243","url":"https:\/\/amolaruta.com\/products\/merino-winter-base-layer","provider":"Amo La Ruta","version":"1.0","type":"link"}