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Lightweight, soft, and functional, it’s designed to make cold-weather riding comfortable and effortless.\u003c\/p\u003e\n\u003cp data-start=\"1483\" data-end=\"1648\"\u003e\u003cstrong data-start=\"1483\" data-end=\"1503\"\u003eUnbeatable Value\u003c\/strong\u003e\u003cbr data-start=\"1503\" data-end=\"1506\"\u003eAt \u003cstrong data-start=\"1509\" data-end=\"1547\"\u003e£12 with exclusive members pricing\u003c\/strong\u003e, this headband is a small accessory with a huge impact — warmth and comfort for every winter ride.\u003c\/p\u003e","brand":"Amo La Ruta","offers":[{"title":"Black \/ Member","offer_id":62561656439133,"sku":null,"price":12.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ Non-Member","offer_id":62574569128285,"sku":null,"price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6737\/3661\/files\/headband.jpg?v=1763570832"},{"product_id":"neck-warmer","title":"Neck Warmer","description":"\u003cp\u003e\u003cstrong\u003eWarmth where it’s needed most.\u003c\/strong\u003e\u003cbr\u003eOur Neck Warmer combines stretchy, smooth outer fabric with a super\u003cbr\u003ecomfortable lofted lining to trap heat around the neck — an area where warmth\u003cbr\u003eescapes fastest.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSnug, Flexible Fit\u003c\/strong\u003e\u003cbr\u003eSoft against the skin without restricting movement, it can easily be pulled up over the face to shield from wind on the coldest rides.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSleek, Minimalist Design\u003c\/strong\u003e\u003cbr\u003eA small woven logo completes the understated look, pairing perfectly with the rest of your winter kit. Lightweight, durable, and exceptionally warm, this neck warmer is designed to\u003cbr\u003ekeep your core temperature steady and rides comfortable.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUnbeatable Value\u003c\/strong\u003e\u003cbr\u003eAt £15 with members-only pricing, it’s the perfect accessory for winter riding — small in\u003cbr\u003esize, huge in warmth.\u003c\/p\u003e","brand":"Amo La Ruta","offers":[{"title":"Black \/ Member","offer_id":62561890107741,"sku":null,"price":15.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ Non-Member","offer_id":62574579319133,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6737\/3661\/files\/neckwarmer.jpg?v=1763570790"},{"product_id":"toe-warmer","title":"Toe Warmer","description":"\u003cp\u003e\u003cstrong\u003eWarmth and protection for your feet, without bulk.\u003c\/strong\u003e\u003cbr\u003eOur Toe Warmers are designed to shield your forefoot from cold, road spray,\u003cbr\u003eand light rain while maintaining a slim, sleek profile. 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Not because they are better but because of how they are sold. Traditional retail brands build in wholesale margins, retail margins, seasonal sale margins and so on which compound in each garment. Using our membership model we have removed these layers the result is that buying directly into the product not the systems around it. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-v-44f976b2=\"\"\u003eSame level of performance - Different way of delivering it to you \u003c\/span\u003e\u003c\/p\u003e","brand":"Amo La Ruta","offers":[{"title":"Member \/ Small","offer_id":64570490290525,"sku":null,"price":129.0,"currency_code":"GBP","in_stock":true},{"title":"Member \/ Medium","offer_id":64570490323293,"sku":null,"price":129.0,"currency_code":"GBP","in_stock":true},{"title":"Member \/ Large","offer_id":64570490356061,"sku":null,"price":129.0,"currency_code":"GBP","in_stock":true},{"title":"Member \/ Extra Large","offer_id":64570490388829,"sku":null,"price":129.0,"currency_code":"GBP","in_stock":true},{"title":"Non-Member \/ Small","offer_id":64570490683741,"sku":null,"price":230.0,"currency_code":"GBP","in_stock":true},{"title":"Non-Member \/ Medium","offer_id":64570490716509,"sku":null,"price":230.0,"currency_code":"GBP","in_stock":true},{"title":"Non-Member \/ Large","offer_id":64570490749277,"sku":null,"price":230.0,"currency_code":"GBP","in_stock":true},{"title":"Non-Member \/ Extra Large","offer_id":64570490782045,"sku":null,"price":230.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6737\/3661\/files\/AmoLaRuta_026.jpg?v=1777647699"},{"product_id":"short-sleeve-jersey","title":"Forma Jersey - Soft Black","description":"\u003cp\u003e\u003cstrong\u003eBuilt for the rides YOU actually do\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe jersey you reach for every time. \u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eDesigned for everything from short spins to long days out, this is a lightweight, breathable jersey that balances performance, comfort, and fit - without leaning too far in any direction.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerformance Fabrics\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eConstructed from a lightweight, highly breathable main fabric, that allows the jersey to regulate temperature across a wide range of conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAdvanced thermoregulation panels on the arms and back enhance heat management when the temperature rises helping maintain comfort as intensity increases.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003eThe result is a jersey that adapts with the ride - not one you have to manage. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEngineered for All-Day Comfort\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA tailored performance fit sits close to the body without feeling restrictive, striking the perfect balance between performance and comfort.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003eDesigned to work across a full day in the saddle. From steady efforts to harder riding - without becoming something you constantly adjust or think about.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1599\" data-start=\"1563\"\u003eDetails That Make the Difference\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e• Extended sleeve length with refined double cuff for a clean, elevated finish\u003cbr data-end=\"1743\" data-start=\"1740\"\u003e• Four-pocket system (three rear + one zipped) for practical, secure storage\u003cbr data-end=\"1822\" data-start=\"1819\"\u003e• Reinforced pocket structure to prevent sagging when fully loaded\u003cbr data-end=\"1891\" data-start=\"1888\"\u003e• Full-length YKK zip for smooth, reliable adjustment\u003cbr data-end=\"1947\" data-start=\"1944\"\u003e• Silicone hem gripper to keep the jersey locked in place\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cmeta charset=\"UTF-8\"\u003e \u003cspan\u003eWhy This Isn’t £150+\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eJerseys with the same quality typically sit well above this price point. Not because they are better but because of how they are sold. \u003c\/span\u003e\u003cspan data-v-44f976b2=\"\"\u003eTraditional retail brands build in wholesale margins, retail margins, seasonal sale margins and so on which compound in each garment. Using our membership model we have removed these layers the result is that buying directly into the product not the systems around it. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-v-44f976b2=\"\"\u003eSame level of performance - Different way of delivering it to you \u003c\/span\u003e\u003c\/p\u003e","brand":"Amo La Ruta","offers":[{"title":"Member \/ Small","offer_id":64577954808157,"sku":null,"price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Member \/ Medium","offer_id":64578754806109,"sku":null,"price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Member \/ Large","offer_id":64578754838877,"sku":null,"price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Member \/ Extra large","offer_id":64578754871645,"sku":null,"price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Non-Member \/ Small","offer_id":64577954840925,"sku":null,"price":140.0,"currency_code":"GBP","in_stock":true},{"title":"Non-Member \/ Medium","offer_id":64578754904413,"sku":null,"price":140.0,"currency_code":"GBP","in_stock":true},{"title":"Non-Member \/ Large","offer_id":64578754937181,"sku":null,"price":140.0,"currency_code":"GBP","in_stock":true},{"title":"Non-Member \/ Extra large","offer_id":64578754969949,"sku":null,"price":140.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6737\/3661\/files\/AmoLaRuta_009.jpg?v=1777650806"},{"product_id":"esencia-bib-shorts-coastal-blue","title":"Esencia Bib Shorts - Coastal Blue","description":"\u003cp\u003e\u003cstrong\u003eBuilt for long days, Not just fast rides\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShorts you never notice, because quality shouldn't be felt it should be invisible. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned for everything from quick spins to full-day rides, these bib shorts deliver consistent comfort, support, and performance across every ride.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003eBuilt using the same chamois found in the world’s best bib shorts, they’re engineered to disappear beneath you - so you can focus entirely on the ride.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerformance Fabrics\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eConstructed from a high-compression, soft-touch fabric from leading Italian mills, the Esencia shorts are built to support without restricting. \u003c\/p\u003e\n\u003cp\u003eThe Carvico \u003cmeta charset=\"UTF-8\"\u003e\u003cspan data-v-44f976b2=\"\"\u003eRevolutional™ fabric \u003cspan\u003eprovides a secure, sculpted fit while remaining breathable and comfortable across long efforts and warmer conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-v-44f976b2=\"\"\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003ePaired with a seamless construction, the result is a short that moves naturally with your body.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-v-44f976b2=\"\"\u003e\u003cspan\u003eEngineered for All-Day Comfort\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-v-44f976b2=\"\"\u003e\u003cspan\u003eAt the core is an Elastic Interface Paris chamois, the same standard used across the highest level of cycling apparel. \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-v-44f976b2=\"\"\u003e\u003cspan\u003eMulti-density foam and anatomical shaping provide targeted support for 8+ hours of comfort, reducing pressure and maintaining comfort as time in the saddle increases. \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-v-44f976b2=\"\"\u003e\u003cspan\u003eThe goal is simple: no distractions, no adjustments, no discomfort as the ride goes on.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-v-44f976b2=\"\"\u003eDetails that make the difference \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-v-44f976b2=\"\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-v-44f976b2=\"\"\u003e- 10cm laser-cut silicone grippers for a secure, stable fit\u003cbr data-end=\"2079\" data-start=\"2076\"\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan data-v-44f976b2=\"\"\u003e\u003cspan\u003e- \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-v-44f976b2=\"\"\u003eSoft Lycra straps that sit comfortably against the skin\u003c\/span\u003e\u003cstrong\u003e\u003cspan data-v-44f976b2=\"\"\u003e\u003cbr data-end=\"2139\" data-start=\"2136\"\u003e\u003cspan\u003e- \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-v-44f976b2=\"\"\u003eBreathable mesh back panel for temperature regulation\u003c\/span\u003e\u003cstrong\u003e\u003cspan data-v-44f976b2=\"\"\u003e\u003cbr data-end=\"2197\" data-start=\"2194\"\u003e\u003cspan\u003e- \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-v-44f976b2=\"\"\u003eSeamless panel construction to eliminate irritation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-v-44f976b2=\"\"\u003eWhy these aren't £250 \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-v-44f976b2=\"\"\u003eBib shorts with this level of quality usually retail for between £220-£280. Not because they are better but because of how they are sold. Traditional retail brands build in wholesale margins, retail margins, seasonal sale margins and so on which compound in each garment. Using our membership model we have removed these layers the result is that buying directly into the product not the systems around it. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-v-44f976b2=\"\"\u003eSame level of performance - Different way of delivering it to you \u003c\/span\u003e\u003c\/p\u003e","brand":"Amo La Ruta","offers":[{"title":"Member \/ Small","offer_id":64578691105117,"sku":null,"price":129.0,"currency_code":"GBP","in_stock":true},{"title":"Member \/ Medium","offer_id":64578691137885,"sku":null,"price":129.0,"currency_code":"GBP","in_stock":true},{"title":"Member \/ Large","offer_id":64578691170653,"sku":null,"price":129.0,"currency_code":"GBP","in_stock":true},{"title":"Member \/ Extra Large","offer_id":64578691203421,"sku":null,"price":129.0,"currency_code":"GBP","in_stock":true},{"title":"Non-Member \/ Small","offer_id":64578691236189,"sku":null,"price":230.0,"currency_code":"GBP","in_stock":true},{"title":"Non-Member \/ Medium","offer_id":64578691268957,"sku":null,"price":230.0,"currency_code":"GBP","in_stock":true},{"title":"Non-Member \/ Large","offer_id":64578691301725,"sku":null,"price":230.0,"currency_code":"GBP","in_stock":true},{"title":"Non-Member \/ Extra Large","offer_id":64578691334493,"sku":null,"price":230.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6737\/3661\/files\/AmoLaRuta_031.jpg?v=1777649059"},{"product_id":"esencia-bib-shorts-slate-grey","title":"Esencia Bib Shorts - Slate Grey","description":"\u003cp\u003e\u003cstrong\u003eBuilt for long days, Not just fast rides\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShorts you never notice, because quality shouldn't be felt it should be invisible. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned for everything from quick spins to full-day rides, these bib shorts deliver consistent comfort, support, and performance across every ride.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003eBuilt using the same chamois found in the world’s best bib shorts, they’re engineered to disappear beneath you - so you can focus entirely on the ride.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerformance Fabrics\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eConstructed from a high-compression, soft-touch fabric from leading Italian mills, the Esencia shorts are built to support without restricting. \u003c\/p\u003e\n\u003cp\u003eThe Carvico \u003cmeta charset=\"UTF-8\"\u003e\u003cspan data-v-44f976b2=\"\"\u003eRevolutional™ fabric \u003cspan\u003eprovides a secure, sculpted fit while remaining breathable and comfortable across long efforts and warmer conditions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-v-44f976b2=\"\"\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003ePaired with a seamless construction, the result is a short that moves naturally with your body.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-v-44f976b2=\"\"\u003e\u003cspan\u003eEngineered for All-Day Comfort\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-v-44f976b2=\"\"\u003e\u003cspan\u003eAt the core is an Elastic Interface Paris chamois, the same standard used across the highest level of cycling apparel. \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-v-44f976b2=\"\"\u003e\u003cspan\u003eMulti-density foam and anatomical shaping provide targeted support for 8+ hours of comfort, reducing pressure and maintaining comfort as time in the saddle increases. \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-v-44f976b2=\"\"\u003e\u003cspan\u003eThe goal is simple: no distractions, no adjustments, no discomfort as the ride goes on.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-v-44f976b2=\"\"\u003eDetails that make the difference \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-v-44f976b2=\"\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-v-44f976b2=\"\"\u003e- 10cm laser-cut silicone grippers for a secure, stable fit\u003cbr data-end=\"2079\" data-start=\"2076\"\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan data-v-44f976b2=\"\"\u003e\u003cspan\u003e- \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-v-44f976b2=\"\"\u003eSoft Lycra straps that sit comfortably against the skin\u003c\/span\u003e\u003cstrong\u003e\u003cspan data-v-44f976b2=\"\"\u003e\u003cbr data-end=\"2139\" data-start=\"2136\"\u003e\u003cspan\u003e- \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-v-44f976b2=\"\"\u003eBreathable mesh back panel for temperature regulation\u003c\/span\u003e\u003cstrong\u003e\u003cspan data-v-44f976b2=\"\"\u003e\u003cbr data-end=\"2197\" data-start=\"2194\"\u003e\u003cspan\u003e- \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-v-44f976b2=\"\"\u003eSeamless panel construction to eliminate irritation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-v-44f976b2=\"\"\u003eWhy these aren't £250 \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-v-44f976b2=\"\"\u003eBib shorts with this level of quality usually retail for between £220-£280. Not because they are better but because of how they are sold. Traditional retail brands build in wholesale margins, retail margins, seasonal sale margins and so on which compound in each garment. Using our membership model we have removed these layers the result is that buying directly into the product not the systems around it. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-v-44f976b2=\"\"\u003eSame level of performance - Different way of delivering it to you \u003c\/span\u003e\u003c\/p\u003e","brand":"Amo La Ruta","offers":[{"title":"Member \/ Small","offer_id":64578695528797,"sku":null,"price":129.0,"currency_code":"GBP","in_stock":true},{"title":"Member \/ Medium","offer_id":64578695561565,"sku":null,"price":129.0,"currency_code":"GBP","in_stock":true},{"title":"Member \/ Large","offer_id":64578695594333,"sku":null,"price":129.0,"currency_code":"GBP","in_stock":true},{"title":"Member \/ Extra Large","offer_id":64578695627101,"sku":null,"price":129.0,"currency_code":"GBP","in_stock":true},{"title":"Non-Member \/ Small","offer_id":64578695659869,"sku":null,"price":230.0,"currency_code":"GBP","in_stock":true},{"title":"Non-Member \/ Medium","offer_id":64578695692637,"sku":null,"price":230.0,"currency_code":"GBP","in_stock":true},{"title":"Non-Member \/ Large","offer_id":64578695725405,"sku":null,"price":230.0,"currency_code":"GBP","in_stock":true},{"title":"Non-Member \/ Extra Large","offer_id":64578695758173,"sku":null,"price":230.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6737\/3661\/files\/AmoLaRuta_021.jpg?v=1777649272"},{"product_id":"forma-jersey-pure-white","title":"Forma Jersey - Pure White","description":"\u003cp\u003e\u003cstrong\u003eBuilt for the rides YOU actually do\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe jersey you reach for every time. \u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eDesigned for everything from short spins to long days out, this is a lightweight, breathable jersey that balances performance, comfort, and fit - without leaning too far in any direction.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerformance Fabrics\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eConstructed from a lightweight, highly breathable main fabric, that allows the jersey to regulate temperature across a wide range of conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAdvanced thermoregulation panels on the arms and back enhance heat management when the temperature rises helping maintain comfort as intensity increases.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003eThe result is a jersey that adapts with the ride - not one you have to manage. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEngineered for All-Day Comfort\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA tailored performance fit sits close to the body without feeling restrictive, striking the perfect balance between performance and comfort.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003eDesigned to work across a full day in the saddle. From steady efforts to harder riding - without becoming something you constantly adjust or think about.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1599\" data-start=\"1563\"\u003eDetails That Make the Difference\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e• Extended sleeve length with refined double cuff for a clean, elevated finish\u003cbr data-end=\"1743\" data-start=\"1740\"\u003e• Four-pocket system (three rear + one zipped) for practical, secure storage\u003cbr data-end=\"1822\" data-start=\"1819\"\u003e• Reinforced pocket structure to prevent sagging when fully loaded\u003cbr data-end=\"1891\" data-start=\"1888\"\u003e• Full-length YKK zip for smooth, reliable adjustment\u003cbr data-end=\"1947\" data-start=\"1944\"\u003e• Silicone hem gripper to keep the jersey locked in place\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cmeta charset=\"UTF-8\"\u003e \u003cspan\u003eWhy This Isn’t £150+\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eJerseys with the same quality typically sit well above this price point. Not because they are better but because of how they are sold. \u003c\/span\u003e\u003cspan data-v-44f976b2=\"\"\u003eTraditional retail brands build in wholesale margins, retail margins, seasonal sale margins and so on which compound in each garment. Using our membership model we have removed these layers the result is that buying directly into the product not the systems around it. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-v-44f976b2=\"\"\u003eSame level of performance - Different way of delivering it to you \u003c\/span\u003e\u003c\/p\u003e","brand":"Amo La Ruta","offers":[{"title":"Member \/ Small","offer_id":64578755264861,"sku":null,"price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Member \/ Medium","offer_id":64578755297629,"sku":null,"price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Member \/ Large","offer_id":64578755330397,"sku":null,"price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Member \/ Extra large","offer_id":64578755363165,"sku":null,"price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Non-Member \/ Small","offer_id":64578755395933,"sku":null,"price":140.0,"currency_code":"GBP","in_stock":true},{"title":"Non-Member \/ Medium","offer_id":64578755428701,"sku":null,"price":140.0,"currency_code":"GBP","in_stock":true},{"title":"Non-Member \/ Large","offer_id":64578755461469,"sku":null,"price":140.0,"currency_code":"GBP","in_stock":true},{"title":"Non-Member \/ Extra large","offer_id":64578755494237,"sku":null,"price":140.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6737\/3661\/files\/AmoLaRuta_013.jpg?v=1777651094"},{"product_id":"forma-jersey-hyacinth-blue","title":"Forma Jersey - Hyacinth Blue","description":"\u003cp\u003e\u003cstrong\u003eBuilt for the rides YOU actually do\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe jersey you reach for every time. \u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eDesigned for everything from short spins to long days out, this is a lightweight, breathable jersey that balances performance, comfort, and fit - without leaning too far in any direction.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerformance Fabrics\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eConstructed from a lightweight, highly breathable main fabric, that allows the jersey to regulate temperature across a wide range of conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAdvanced thermoregulation panels on the arms and back enhance heat management when the temperature rises helping maintain comfort as intensity increases.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003eThe result is a jersey that adapts with the ride - not one you have to manage. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEngineered for All-Day Comfort\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA tailored performance fit sits close to the body without feeling restrictive, striking the perfect balance between performance and comfort.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003eDesigned to work across a full day in the saddle. 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Using our membership model we have removed these layers the result is that buying directly into the product not the systems around it. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-v-44f976b2=\"\"\u003eSame level of performance - Different way of delivering it to you \u003c\/span\u003e\u003c\/p\u003e","brand":"Amo La Ruta","offers":[{"title":"Member \/ Small","offer_id":64578757755229,"sku":null,"price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Member \/ Medium","offer_id":64578757787997,"sku":null,"price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Member \/ Large","offer_id":64578757820765,"sku":null,"price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Member \/ Extra large","offer_id":64578757853533,"sku":null,"price":79.0,"currency_code":"GBP","in_stock":true},{"title":"Non-Member \/ Small","offer_id":64578757886301,"sku":null,"price":140.0,"currency_code":"GBP","in_stock":true},{"title":"Non-Member \/ Medium","offer_id":64578757919069,"sku":null,"price":140.0,"currency_code":"GBP","in_stock":true},{"title":"Non-Member \/ Large","offer_id":64578757951837,"sku":null,"price":140.0,"currency_code":"GBP","in_stock":true},{"title":"Non-Member \/ Extra large","offer_id":64578757984605,"sku":null,"price":140.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6737\/3661\/files\/AmoLaRuta_005.jpg?v=1777651214"},{"product_id":"forma-jersey-coral-orange","title":"Forma Jersey - Coral Orange","description":"\u003cp\u003e\u003cstrong\u003eBuilt for the rides YOU actually do\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe jersey you reach for every time. \u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eDesigned for everything from short spins to long days out, this is a lightweight, breathable jersey that balances performance, comfort, and fit - without leaning too far in any direction.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerformance Fabrics\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eConstructed from a lightweight, highly breathable main fabric, that allows the jersey to regulate temperature across a wide range of conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAdvanced thermoregulation panels on the arms and back enhance heat management when the temperature rises helping maintain comfort as intensity increases.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003eThe result is a jersey that adapts with the ride - not one you have to manage. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEngineered for All-Day Comfort\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA tailored performance fit sits close to the body without feeling restrictive, striking the perfect balance between performance and comfort.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003eDesigned to work across a full day in the saddle. From steady efforts to harder riding - without becoming something you constantly adjust or think about.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1599\" data-start=\"1563\"\u003eDetails That Make the Difference\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e• Extended sleeve length with refined double cuff for a clean, elevated finish\u003cbr data-end=\"1743\" data-start=\"1740\"\u003e• Four-pocket system (three rear + one zipped) for practical, secure storage\u003cbr data-end=\"1822\" data-start=\"1819\"\u003e• Reinforced pocket structure to prevent sagging when fully loaded\u003cbr data-end=\"1891\" data-start=\"1888\"\u003e• Full-length YKK zip for smooth, reliable adjustment\u003cbr data-end=\"1947\" data-start=\"1944\"\u003e• Silicone hem gripper to keep the jersey locked in place\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cmeta charset=\"UTF-8\"\u003e \u003cspan\u003eWhy This Isn’t £150+\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eJerseys with the same quality typically sit well above this price point. 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The result ultimate temperature regulation!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEngineered for All-Day use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTailored to sit close to the body without restricting movement, the Siempre Gilet maintains a clean, stable fit across changing conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003eLightweight enough to wear when needed, breathable enough to leave on longer than expected - without constantly needing to remove or adjust. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA two way YKK zipper ensures jersey pockets are easily accessible and managing heat can be easily tailored from either end of the zipper.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith reflective detailing on the shoulders no matter how early you start of late you finish you will always remain visible. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDetails That Make the Difference\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003e• Two-way YKK zip for easy adjustment and pocket access mid-ride\u003cbr data-start=\"1762\" data-end=\"1765\"\u003e• Wind-blocking zip construction to prevent cold air penetration\u003cbr data-start=\"1829\" data-end=\"1832\"\u003e• Tailored fit with extended rear coverage over jersey pockets\u003cbr data-start=\"1894\" data-end=\"1897\"\u003e• Lightweight, packable design that fits easily into a jersey pocket\u003cbr data-start=\"1965\" data-end=\"1968\"\u003e• Reflective detailing on shoulders for added visibility\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cmeta charset=\"UTF-8\"\u003e \u003cspan\u003eWhy This Isn’t £125\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGilets built with this level of material and construction typically sit well above this price point. \u003cspan style=\"font-size: 0.875rem;\"\u003eNot because they are better but because of how they are sold. \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\" data-v-44f976b2=\"\"\u003eTraditional retail brands build in wholesale margins, retail margins, seasonal sale margins and so on which compound in each garment. Using our membership model we have removed these layers the result is that buying directly into the product not the systems around it. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-v-44f976b2=\"\"\u003eSame level of performance - Different way of delivering it to you \u003c\/span\u003e\u003c\/p\u003e","brand":"Amo La Ruta","offers":[{"title":"Member \/ Small","offer_id":64578867855709,"sku":null,"price":89.0,"currency_code":"GBP","in_stock":true},{"title":"Member \/ Medium","offer_id":64578867888477,"sku":null,"price":89.0,"currency_code":"GBP","in_stock":true},{"title":"Member \/ Large","offer_id":64578867921245,"sku":null,"price":89.0,"currency_code":"GBP","in_stock":true},{"title":"Member \/ Extra large","offer_id":64578867954013,"sku":null,"price":89.0,"currency_code":"GBP","in_stock":true},{"title":"Non-Member \/ Small","offer_id":64578867986781,"sku":null,"price":130.0,"currency_code":"GBP","in_stock":true},{"title":"Non-Member \/ Medium","offer_id":64578868019549,"sku":null,"price":130.0,"currency_code":"GBP","in_stock":true},{"title":"Non-Member \/ Large","offer_id":64578868052317,"sku":null,"price":130.0,"currency_code":"GBP","in_stock":true},{"title":"Non-Member \/ Extra large","offer_id":64578868085085,"sku":null,"price":130.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6737\/3661\/files\/AmoLaRuta_062.jpg?v=1777651703"},{"product_id":"siempre-gilet-ecru-white","title":"Siempre Gilet - Ecru White","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eThe one you always take\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eto be your new most used piece of clothing - built for when the weather is predictably cold as well as unpredictable. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003eThe Siempre Gilet is designed to protect where it matters and breathe where it counts - giving you a layer you can rely on from the first pedal stroke to the last.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003eWindproof, water-resistant, and easily packable, it’s the piece you take every time, whether you think you’ll need it or not.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerformance Fabrics\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA windproof, water-resistant front panel with DWR treatment shields your core from cold air, road spray, and light rain.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe rear panel is built from a full mesh fabric, allowing heat to escape as effort increases - preventing overheating on climbs and longer efforts. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe balance is deliberate: protection at the front, ventilation at the back. The result ultimate temperature regulation!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEngineered for All-Day use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTailored to sit close to the body without restricting movement, the Siempre Gilet maintains a clean, stable fit across changing conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003eLightweight enough to wear when needed, breathable enough to leave on longer than expected - without constantly needing to remove or adjust. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA two way YKK zipper ensures jersey pockets are easily accessible and managing heat can be easily tailored from either end of the zipper.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith reflective detailing on the shoulders no matter how early you start of late you finish you will always remain visible. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDetails That Make the Difference\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003e• Two-way YKK zip for easy adjustment and pocket access mid-ride\u003cbr data-start=\"1762\" data-end=\"1765\"\u003e• Wind-blocking zip construction to prevent cold air penetration\u003cbr data-start=\"1829\" data-end=\"1832\"\u003e• Tailored fit with extended rear coverage over jersey pockets\u003cbr data-start=\"1894\" data-end=\"1897\"\u003e• Lightweight, packable design that fits easily into a jersey pocket\u003cbr data-start=\"1965\" data-end=\"1968\"\u003e• Reflective detailing on shoulders for added visibility\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cmeta charset=\"UTF-8\"\u003e \u003cspan\u003eWhy This Isn’t £125\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGilets built with this level of material and construction typically sit well above this price point. \u003cspan style=\"font-size: 0.875rem;\"\u003eNot because they are better but because of how they are sold. \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\" data-v-44f976b2=\"\"\u003eTraditional retail brands build in wholesale margins, retail margins, seasonal sale margins and so on which compound in each garment. Using our membership model we have removed these layers the result is that buying directly into the product not the systems around it. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-v-44f976b2=\"\"\u003eSame level of performance - Different way of delivering it to you \u003c\/span\u003e\u003c\/p\u003e","brand":"Amo La Ruta","offers":[{"title":"Member \/ Small","offer_id":64578870542685,"sku":null,"price":89.0,"currency_code":"GBP","in_stock":true},{"title":"Member \/ Medium","offer_id":64579202187613,"sku":null,"price":89.0,"currency_code":"GBP","in_stock":true},{"title":"Member \/ Large","offer_id":64579202220381,"sku":null,"price":89.0,"currency_code":"GBP","in_stock":true},{"title":"Member \/ Extra large","offer_id":64579202253149,"sku":null,"price":89.0,"currency_code":"GBP","in_stock":true},{"title":"Non-Member \/ Small","offer_id":64579202285917,"sku":null,"price":130.0,"currency_code":"GBP","in_stock":true},{"title":"Non-Member \/ Medium","offer_id":64579202318685,"sku":null,"price":130.0,"currency_code":"GBP","in_stock":true},{"title":"Non-Member \/ Large","offer_id":64579202351453,"sku":null,"price":130.0,"currency_code":"GBP","in_stock":true},{"title":"Non-Member \/ Extra large","offer_id":64579202384221,"sku":null,"price":130.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6737\/3661\/files\/AmoLaRuta_057.jpg?v=1777653471"},{"product_id":"nucleo-summer-base-layer","title":"Núcleo Summer Base Layer","description":"\u003cp\u003e\u003cstrong data-start=\"877\" data-end=\"922\" style=\"font-size: 0.875rem;\"\u003eThe layer that makes everything else work\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe Núcleo Base Layer is the foundation of your entire system. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003eDesigned to regulate temperature, manage moisture, and keep you comfortable across changing conditions - it’s the piece that allows everything else to perform as it should.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSimple in concept. Essential in practice.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1229\" data-end=\"1252\"\u003ePerformance Fabrics\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eConstructed from a lightweight, highly breathable fan mesh fabric designed to pull moisture away from the skin and disperse it quickly. \u003c\/span\u003eThe result is consistent comfort - not temperature spikes. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails That Make the Difference\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1916\" data-end=\"2121\"\u003e• Lightweight construction for minimal bulk\u003cbr data-start=\"1959\" data-end=\"1962\"\u003e• High-stretch fabric for unrestricted movement\u003cbr data-start=\"2009\" data-end=\"2012\"\u003e• Fast-drying, moisture-wicking performance\u003cbr data-start=\"2055\" data-end=\"2058\"\u003e• Designed for seamless integration with the rest of your kit\u003c\/p\u003e\n\u003cp data-start=\"1916\" data-end=\"2121\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"1916\" data-end=\"2121\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong\u003eWhy This Isn’t Overbuilt (or Overpriced)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1916\" data-end=\"2121\"\u003eA base layer doesn’t need complexity. It needs to perform its role perfectly.\u003c\/p\u003e\n\u003cp data-start=\"1916\" data-end=\"2121\"\u003eMany are over-engineered or overpriced for what they actually do.\u003c\/p\u003e\n\u003cp data-start=\"1916\" data-end=\"2121\"\u003eThis isn’t. It’s built with the right materials, in the right way, at the right price - so you can focus on the ride, not what you’re wearing.\u003c\/p\u003e","brand":"Amo La Ruta","offers":[{"title":"Member \/ Small","offer_id":64579051684189,"sku":null,"price":19.99,"currency_code":"GBP","in_stock":true},{"title":"Member \/ Medium","offer_id":64579051716957,"sku":null,"price":19.99,"currency_code":"GBP","in_stock":true},{"title":"Member \/ Large","offer_id":64579051749725,"sku":null,"price":19.99,"currency_code":"GBP","in_stock":true},{"title":"Member \/ Extra large","offer_id":64579051782493,"sku":null,"price":19.99,"currency_code":"GBP","in_stock":true},{"title":"Non-Member \/ Small","offer_id":64579051815261,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Non-Member \/ Medium","offer_id":64579051848029,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Non-Member \/ Large","offer_id":64579051880797,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Non-Member \/ Extra large","offer_id":64579051913565,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/6737\/3661\/files\/PHOTO-2026-04-20-06-02-44.jpg?v=1777656418"}],"url":"https:\/\/amolaruta.com\/collections\/men-1.oembed","provider":"Amo La Ruta","version":"1.0","type":"link"}